Company branding is the process of designing a custom logo with a tagline that allows consumers to identify with the company through the visual elements solely. For example, if you see the Nike "swoosh" logo without the name Nike, you recognize the shoe manufacturer. Likewise, their tagline "Just Do It" is equally as memorable and identifiable. Other examples are McDonald's golden arches, Mac's apple, Wells' Dairy's blue bunny. Even if your business never reaches millions of people from coast to coast, your branding is part of your image and the professionalism it conveys is of the utmost importance.

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